What is Google Adwords Quality Score? What Does It Do? What To Do To Increase The Quality Score .. All In This Article
Google AdWords Quality Score is a pr (page rank) value applied by google when advertising your sites. It gives your page points out of 10 in three categories.
1 - Expected Click Through Rate
2 - Ad Relevance
3 - Landing Page Experience
Google evaluates you over 10 by taking an average of how successful your site is in these 3 headings .. The higher this value is, the more your ad stands out with less budget, the lower your ad is thrown back with more budgets ..
Well, if we will explain these headings a little:
1 - Expected click-through rate: When your ads are shown in Google searches, it would be a correct expression if we show the interest of the users who see these ads in your ad texts .. How attractive is your ad text and how many users who see your ad are clicking on your ad .. It writes as CTR in adwords and Search console and a percentage value is shown. If this value is low, you can start by changing your ad text or visible url parts.
2 - Ad relevance: This title is a situation that concerns both your ad text, your ad keyword and your site. Instead of including your words .. you will create an ad group for each of your keyword groups.
3 - Landing Page Experience: This is the scoring type of how long the people who click on the keyword you advertise stay on your site and whether the search is completed. It means that the keyword has no equivalent on the site. To raise this score, you must NOT create keywords and advertise content that is not on your site ..
I hope we provided a quality and simple narrative ..